Mahindra Tractor Dealer Profile

The origins of M&M's Farm Equipment Sector lie in the formation of a joint venture in 1963 between the Company, International Harvester Inc., and Voltas Limited, christened the International Tractor Company of India (ITCI). This enterprise was a shot in the arm for the green revolution then beginning to sweep the country. The launch of high-performance tractors played a vital role in the mechanization of Indian agriculture.

In 1977, ITCI merged with M&M and became its Tractor Division. After M&M's organizational restructuring in 1994, this division was called the Farm Equipment Sector.

M&M's Farm Equipment Sector is the largest manufacturer of tractors in India with sustained market leadership of over 19 years. The Farm Equipment Sector is the first Tractor Company in the world to win the Deming Prize . Also, it is the fourth company in India and the 10th in the world, outside Japan, to win this prize. It designs, develops, manufactures and markets tractors as well as implements which are used in conjunction with tractors. The tractor industry in India is segmented by horsepower into the lower segment of 25 HP, mid-segment of 35 HP and higher segment of 45 HP and above. The Company's Farm Equipment Sector has a presence in all these segments across all states.

The Farm Equipment Sector has also ventured into manufacturing of Industrial Engines. M&M Industrial engines are used for various applications like Genset, Industrial, Construction, Marine Compressors etc. These engines are manufactured at the Company's state of art Engine Assembly plants at Kandivli and Nagpur.

In addition to capturing the domestic market, M&M's Farm Equipment Sector has also found significant success in the international market. Whilst around 90% of our tractor exports are to the USA, M&M also exports tractors to neighbouring countries like Nepal, Bangladesh and Sri Lanka and African countries like Uganda, Nigeria, Zambia etc.